Email Marketing Specialist

The Email Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs across multiple e-commerce accounts. As the E-mail Marketing Specialist, you will own the channel that you handle.

That means:

> Building revenue-driving campaign calendars

> Architecting and optimizing flows

> Managing segmentation and testing

> Monitoring performance and making strategic recommendations

> You will collaborate closely with copywriters, designers, and account leads to execute high-performing campaigns.

DUTIES & RESPONSIBILITIES:

1. Channel Strategy

Develop monthly campaign calendars aligned with brand goals

Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)

Create SMS strategy alongside email (campaigns + automation)

Identify revenue growth opportunities within the retention channel

Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)

2. Execution & Build

Build and manage email + SMS campaigns in Klaviyo (or similar ESP)

Set up and optimize flows, triggers, and conditional logic

Create advanced segmentation strategies

Ensure proper tracking, attribution, and UTM structure

QA all campaigns before launch

3. Performance Optimization

Monitor campaign and flow performance daily/weekly

Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)

Identify drop-offs in funnel performance

Proactively implement improvements

4. Reporting & Insights

Prepare weekly and monthly performance reports

Translate data into clear strategic insights

Present findings and recommendations internally (and on client calls when needed)

Track retention contribution to total revenue